Vegan Protein Bars with Functional Benefits. Gluten Free, Nut Free, Soy Free. Supporting your immunity, boost focus, energize naturally and fight stress.
created in Michigan
Creative Direction
Developed ingredient-led storytelling system using bold color-coding and benefit-forward messaging to differentiate in crowded protein bar category.
Results: 38% engagement rate increase, 28% growth in DTC sales over 4 months, secured retail partnership with Happier Grocery.