Danish organic candy. Made with 100% organic ingredients and free of additives, preservatives, and artificial colors and flavors.
made in Denmark
Creative Direction
Content Creation
US market entry strategy using playful, character-driven brand world and ingredient transparency to differentiate in crowded confectionery space and build DTC community.
Results: 48% engagement rate in the first 3 months, secured distribution in specialty retailers.
Results: 48% engagement rate in the first 3 months, secured distribution in specialty retailers.