Natassha Amalia
Creative & Content Lead. I shape creative concepts, visual direction, and brand storytelling from strategy through Launch.
Krispy Rice
Krispy Rice brings sophisticated restaurant creations and convenience together as a dining experience you can enjoy from the comfort of home.
Cloud Kitchen created by
GO by Citizen
Social Media Content Strategy
Creative Direction
Rebrand and repositioned Krispy Rice as elevated convenience, merging restaurant-quality craftsmanship with DTC accessibility through playful, appetite-driven content targeting West Coast home diners.
Results: 35% follower growth, 42% engagement increase post-rebrand.