Natassha Amalia 
Brand & creative strategist. I lead strategy, creative direction, and execution from concept through launch.
    Little Spoon

    Children's food brand delivering healthy, junk-free meals, snacks, and smoothies directly to families with kids of all ages.

     Baby & toddler food company
    DTC & Retail
    Social Media & Content Producer
     

    Led go-to-market strategy for 9 product launches, brand collaborations, and partnerships, including Target retail expansion, the brand's biggest launch to date. All campaigns executed across pre-launch, launch, and sustain phases.

    Developed integrated campaign strategy across Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, and LinkedIn. Created 4 new content franchises to drive engagement.

    Results: 58% follower growth across platforms, content views ranging 9K-135K.



    BABYBLENDS+
    Product Launches




    TARGET
    Retail Expansion




    BLUEBERRY CARROT WHEELS
    Product Launches




    DUSENDUSEN
    Brand Collaborations




    PUMPKIN SPICE BABYBLENDS
    Seasonal Product Launches




    SAUZ
    Brand Collaborations


    New York / Los Angeles